Derrick Rose wears No. 1, an apt digit for the NBA player whose jersey sits atop the NBA's merchandise sales lists.
The sales tally includes purchases at NBAStore.com and the league's temporary store in New York City going back to April 2011, says NBC-5.
Rose's jersey was in fifth place last season. The Bulls also lead the league's stats on sales of team merchandise for the first time since 2001.